Jet Blue Case Study Essay example - 1203 Words

1. The decision maker in the Jet Blue case was former CEO David Neeleman. He was the person who started Jet Blue and formed it to become a low cost airline provider, providing luxury and comfort and destinations to various cities at a low affordable cost. He understood how to cut cost and keep operating expenses low, and as a result Jet Blue had rapid expansion and flew to 53 destinations in 21 states, including Mexico, Puerto Rico, and the Caribbean. Up until 2007, when David Barger took over, Neeleman made Jet Blue prosperous and consistently made strategic moves in order to produce the best outcome in the areas of maintenance, total operating expenses, and benefits. Even as a response to the ice storm in 2007 where passengers were†¦show more content†¦Increases in cost were partly also due to rise in fuel cost in an attempt to cost operating costs. Customer Complaints: Customer complaints (ranging from cancelled flights, poor customer service, and discrimination) had placed Jet Blue in the top 5 (#2, 2, and 4 respectively) of the 9 airline carriers. This is something that has a direct impact on the customer and has room for potential lost business. Lack Of Proper Training: In a survey by employees, the results showed Jet Blue wasn’t fully training its staff with proper tools and skills to handle various situations. Many employees struggled before a year on the job. This exemplified a weakened infrastructure. Flight attendants, maintenance crews, pilots, and other members work together to make sure operations run smoothly and customers have the best experience. If one area is struggling, the infrastructure begins to collapse such as the ice storm in 2007 where 1,100 flights were cancelled over 6 days, and 130,000 passengers were affected. Their systems didn’t support a huge crisis which led to a backup in phone lines and standbys. This left a negative impression from the consumer’s point of view, and has potential for lost business. Lost Baggage: Jet Blue ranked in the top 3 for 2005, 2006, and 2007 for lost or damaged baggage; when a customer’s personalShow MoreRelatedCase Study Jet Blue3093 Words   |  13 PagesUNIT 1 JetBlue Hits Turbulence CASE STUDY In February 2000, JetBlue started flying daily to Fort Lauderdale, Florida, and Buffalo, New York, promising top-notch customer service at budget prices. The airline featured new Airbus A320 planes with leather seats, each equipped with a personal TV screen, and average one-way fares of only S99 per passenger. JetBlue was able to provide this relatively luxurious flying experience by using information systems to automate key processes such as ticketRead MoreJet Blue - Case Study7569 Words   |  31 PagesJET BLUE - CASE STUDY EBS 5103 STRATEGIC MANAGEMENT Analyzing Strategic Management Cases â€Å"JETBLUE AIRWAYS† UFUK CANDAR FOYA BAHÇEÅžEHÄ °R UNIVERSITY Table of Contents INTRODUCTION 3 BRIEF SUMMARY 3 ENVIRONMENTAL ANALYSES: 4 VALUE CHAIN ANALYSIS: 10 FINANCIAL ANALYSIS: 13 SWOT ANALYSIS: 19 SPACE MATRIX: 21 TOWS MATRIX: 24 QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM): 25 CONCLUSION: 26 INTRODUCTION Within case analysis assignment, the JetBlue case is analyzedRead MoreJet Blue Case Study1906 Words   |  8 PagesALDUS CORPORATION CASE STUDY Rod Denney Western Governors University Abstract This essay will examine in detail the human resource strategies, policies, and practices that were developed by Ann Rhoades who was the Executive Vice President of People at JetBlue Airways. 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Today’s airline companies are faced with substantial challenges in an effort to keep air travel an affordable and viable mode of transporting people in the future. The airline industry continues to feel the pinch from the US economic slowdown and rise of crude oil/jetRead MoreJet Blue Case Study Essay2908 Words   |  12 PagesRunning head: HUMAN RESOURCE STRATEGIES, POLICIES PRACTICES 1 Human Resource Strategies, Policies Practices HMP1 – Jet Blue Case Study HUMAN RESOURCE STRATEGIES, POLICIES PRACTICES 2 Abstract Human Resource Management, was developed in the late 90’s, by R. Wayne Mondy and Judy Bandy Mondy. It was designed to help new students become familiar with human resource management, providing both realistic and practical scenariosRead MoreEssay about Jet Blue Case Study1254 Words   |  6 PagesJet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom, in-flight entertainment, better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low costRead MorePotential Analysis of Jet Blue: A Case Study747 Words   |  3 PagesOne of the prime examples of the new paradigm in the airline industry is Jet Blue, an American low-cost, no-frills airline. Its main base is JFK international airport in Queens, NY. The airlines main destinations are U.S. hubs, flights to the Caribbean and Bahamas, and some to Central and South America. It is a non-union airline with a fleet of just under 200 craft, with another 50 ordered. The primary strategy for Jet Blue is the customer value proposition. The airline is not fancy, does not tryRead MoreJet Blue Airways Case Study Summary3720 Words   |  15 Pagesairline service at affordable fares.† – David Neeleman, founder of JetBlue Of the 51 U.S. airlines founded during the 1980s, only 2 were still in operation and one of them had flirted with bankruptcy on several occasions. In 2000, only 17 of the 39 jet carriers that started operating between 1989 and 1999 re mained in operation. †¢ †¢ David Neeleman †¢ Started in the airline industry running the Southwest Airlines’ look-alike Morris Air. †¢ In just over one year increased the value of Morris Air from